2009
Responding to Job Ads
Many companies take out job advertisement to announce job openings and make the recruitment process easier. There are several ways for them to do this. First, they can do a direct ad placement or they can hire a job search firm that does the advertising for them.
Aside from letting potential hires know which career opportunities are open, job advertisements also serve as an indicator of labour market strength. Prominent sources of jobs ads include online job posting sites, the weekend section of major newspapers and the employment section of professional journals.
There are two basic types of job ads. The open ad includes the company name and their contact information. These are companies that are not concerned about hiding their identity. For a job seeker, it means that you can check on the company before sending I your job application. A blind ad, on the other hand, conceals the name of the company. Companies use this to sample the market, to maintain privacy and to research on availability of candidates.
Posted job ads often require the potential employee to send in a written response. However, it is advisable that you not spend so much time on answering one ad unless you know it’s a good fit. When structuring your response, highlight your skills and how it matches their needs.
If there are particular ads that you find interesting, keep copies of those. Any correspondences you may have with the company and their ad replies should also be kept for future reference.



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